And so begins the ramp up for International Armoured Vehicles 2012…

A letter from the IAVs Team
Guest post from Kim V., Marketing 

The Defence IQ team has been busy these past few months planning for the 2012 International Armoured Vehicles event in February.  There are a lot of new things we’re planning, and although I can’t say all the specifics just yet, the ideas, plans and expectations are big.  

The background:
In preparation to jump headfirst into creating a bigger and better show this year, we took a step back to reflect on how far this event has come in the past few years.  As you may already know, this event has been running since 2002, introduced to the market as the Light & Medium Armoured Vehicles. (And as we wrote in our event history, we had just 40 delegates and 1 sponsor!)

The next year we returned, and the year after that – the market grew, the armoured vehicles community banded together, and at some point, some of the major trends were being discussed first at our events!  (Our 2007 event was especially exciting, with the substantial order for MRAPs that year)

So we’ve got the platform for information-sharing, now how do we stay ahead of the armoured vehicles industry trends, and how can we ensure we’re giving our attendees the right information?

The research:
Like anyone with a product, the first people we turned to for our best feedback and research were our customers.  We wanted to hear firsthand from the people who attend year over year why they kept coming back, and which things we could do better.  As much as we’re constantly on the phone everyday getting in touch with speakers and partners on logistics, it was refreshing to have a chat about what it’s really like to be at the event.

 I had a great discussion with a gentleman who worked solely on the New Armoured Infantry Fighting Vehicle, and when I asked him for a quick chat on IAVs, the first thing he said was, “It’s really great.  Impressive, every year, well-orgranised…” and began listing out what he liked.  As much as we all like the testimonials, I had to interrupt and ask, “Well, what could we do better?”

And that’s when the ideas for 2012  started coming through… All the reports on customer engagement were right – sometimes, it’s just about having a conversation.

The results:
Luckily, the feedback was overall positive – but that doesn’t mean the team is resting.  We have a long list of things to do for 2012, but there are two major things we are changing:

  • The first is to set the new dates– the event is scheduled for 20th-23rd February 2012.
  • The second is that we have a new producer onboard for the 2012 event, Duraid Jalili.  

 Why is that last bit important?  Duraid Jalili’s last project was the International Symposium on Air Defence 2020+, which was held under the patronage of His Royal Highness Crown Prince Sultan bin Abdul-Aziz Al Saud.  Based on the thank you letters we received from the Royal Saudi Air Defense Force, I’d say if Duraid can present an amazing programme for them, then we should all be excited to see his vision for this year’s International Armoured Vehicles. (Yes, the charming Keith Mallon will still be overseeing the project with Duraid, so you’ll see him as well in February.)

In summary, we’re ramping up for the big event – we’ve come this far and want to go even further.  The IAVs team is currently continuing its research, so if you have any suggestions, comments or feedback, send them to us at

Thanks for reading, and we’re looking forward to hearing from you!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s